Digital Marketing Automation Startup AdWyze Raises $1 Mn From Mape Advisory
Bangalore-based startup AdWyze
Digital marketing automation and optimisation platform has raised $1 Mn from investment bank Mape Advisory.
On investing for the first time in the internet space, Jacob Mathew, MD and cofounder, Mape Advisory said, “They seem to be scaling up well and we already have marquee VCs courting the firm for Series A investments. Currently they are well funded and already have their revenue engine in place; so there’s no immediate plans of another fund raise.”
The startup has built a digital marketing automation and optimization platform for enterprises and SME advertisers, who spend their advertising budget on Facebook. The company will launch a product for Google in the following month. In simple words, they are building an extensible marketing platform which helps marketers eliminate data storage and take decisions that have a direct impact on their ROI.
Founded in 2014, by Arun Srinivasan and Ankur Gupta, AdWyze is building a deeply integrated marketing automation platform that will help marketers focus on growth and not reports. Thier platform breaks data silos and provides marketers actionable insights at a single place. AdWyze has number of clients including Zivame, Koovs, Lenskart, Fashionara, Swiggy and TinyOwl.